Jill Vegas
Mann Report: September 2008
Wow your buyers with a little Jill Vegas gusto
By Jill Vegas
Jill Vegas LLC
It's been said that you never get a second chance to make a first impression. As cliché as that saying may be, it is indeed true. There's nothing like the impact of a first impression when you are trying to sell your home. It's difficult to erase the psychological clutter that distracts buyers from the selling points of your property.
Many people often get confused about the concept of "staging" an apartment. But really, you can think of staging as "advertising" your apartment. At Jill Vegas LLC, we like to think that with staging, we are creating a 30 second commercial for each property. Our 30 second staging commercial is all we need to help you sell a property at asking price, or above.
Staging isn't only for the design-challenged. Recently I worked with a client who had a property on the market for eight months. The owner was an established designer with books published. But the space was highly personalized, which made it impossible to sell the property. The list price was $10.5 million, but the owners were getting offers in the low $8 million range. They wanted at least $9 million. It was a large, sprawling, spacious apartment, and we wanted to exaggerate those features as a great selling point. Fearing they were not presenting the property in the best light, they called in Jill Vegas LLC for a staging boot camp. We came in for two days of an intense makeover.
To "depersonalize" this particular property, we removed an extensive art collection, and purged "stuff" and collections from the kitchen. We spruced up the hallway, so that the first thing a potential buyer could do was to focus on the grand space of the property.
Just like when I worked in retail advertising, I created a visual, 30-second commercial, in order to sell the space as a product. The result was in two weeks, the owners accepted an offer for $9.3 million. Now that's success.
With staging boot camp, you will receive seven hours of one-on-one staging alongside Jill Vegas, and a custom analysis specific to your property to identify your target audience. The goal is to create in your apartment a lifestyle brand that will appeal to the most amount of people.
Here's what you’ll receive:
- An assessment of the "first impression" you want to make on your buyers, and what in fact potential buyers will see when they walk in.
- A caffeine-jolt of what to do and how to do it, tackling priorities with abundant resources so the staging can be done quickly.
- An evaluation of items such as color, flow, lighting, furniture, accessories, style, smell, cleaning, clutter-removal and overall condition.
- Detailed recommendations for finishing touches, providing suggestions for stores to go to, handymen to use, storage, etc.
The point is, when you are selling, it's vital to make an amazing first impression. Check out jillvegas.com for more information on our one-stop staging services and to see before and after pictures of apartments we've transformed.
At Jill Vegas, we've staged nearly $200 million in real estate. We are now offering a Virtual Magic Wand Service, to magically transform your apartment or house from a seller's nightmare to a broker's dream. For appointments, call 212-627-9402 or email me at jill@jillvegas.com to book your appointment.
Jill Vegas
212-627-9402
jill@jillvegas.com