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Townhouse on Central Park
Empty Living Room = No Charm. A townhouse that's been sitting on the market with no offers is a problem. We rolled out the rugs, placed the furnishings, and selected artwork from a renowned artist to get this place sold.
Empty = Blah. This chic loft had no furniture or accessories which made the property feel substantially smaller. Potential buyers had no emotional connection to the space.
Downtown Chic Master Bedroom
Buying a home is an emotional experience. People will decide within 30 seconds if they’ll buy it or not. It’s imperative to create an emotional connection so that buyers fall in love right away.
Empty looks much, much smaller. Buyers want to get the most space for the money. No matter what the floor plan says, perception is reality, especially when the price per square footage is as expensive as it is in NYC. If the property is cluttered or the other extreme, empty, it’s a deal breaker.
You want to sell as fast as possible. Buyers who are ready to purchase have been watching the market and know the current value of a home. They’re savvy, knowledgeable, sophisticated and want the very best. Don’t expect a picky buyer to overlook flaws. If they don’t like it, they’ll move on.
After languishing on the market for 18 months, a vacant loft needed help. We staged with furnishings and artwork and it sold in a day.
Sold for $50,000 over asking price
Sold in one day. This Soho loft featured furnishings from the exclusive Vegas Collection and art by Jose D'Orenellas. Buyers fell in love!